The Adobe Creative Cloud, a MacBook Pro and a Mark 5D III are all fine tools — but that isn’t where creativity resides. It lives inside of the artist.
Many creative people can get too focused on hardware and programs, forgetting that the those aren’t the tools that will truly make their work great.
A recent story by The Verge highlighted 97-year-old Hal Lasko, a retired typesetter who now creates beautiful pieces of art with the outdated Microsoft program, Paint.
Lasko has a disorder called wet macular degeneration, which has left the former typographer legally blind. Microsoft Paint lets him to zoom in on small sections and has allowed him to continue working long after he thought his painting days were through.
Granted, there are many illustration programs on the market that blow MS Paint out of the water — but that’s not what it’s about. Lasko is able to take his God-given creativity and make beautiful work with this outdated program.
The Research Triangle park recently hosted another RTP 180° event — challenging all of the marketers in the Triangle to come up with the best, most creative 2-3 minute video shorts to advertise the RTP region.
Naturally, Three Post accepted this challenge.
But there was a problem — after tending to all of the necessary work for our clients, there were only four days remaining to produce a video. Regardless of the extra level of difficulty piled on by the time constraints, we laced up our boots and went to work.
With whatever resources we could scrape together, we busted our butts over the weekend to make it happen. And when the dust settled we presented a video that we felt represented our passion for our work and area we call home.
Unfortunately we lost.
But that’s not the point.
The point is that we chose to make our video almost entirely with a GoPro camera. In fact, well over 95% of the footage was taken with this tiny camera that costs around $300.
It’s not that we couldn’t have shot with anything else. We actually had a Sony F3 at our disposal which we used for a few shots. Our choice to use the tiny GoPro was a challenge to ourselves.
We also knew we had to, because of time constraints, had to be nimble and quick with our production. So we were able to hook the GoPro to a small Pico Dolly and achieved a very cinematic feel to our shots.
In the end, we feel that we were able to take, what many would consider, a lesser camera and create a video that stood up to our high standards.
Watch the videos below and let us know what you think.
The post Creativity Is In The Artist, Not His Tools appeared first on Three Post Journal.