Three Post refuses to be constricted.
Our talents extend well beyond the frames of video we’re known for producing. Here at Three Post we’re designers at heart.
Recently Three Post produced a complete redesign of MA Allen Interior’s website. MA Allen Interiors is a full service commercial and residential interior design firm located here in Raleigh, NC. Three Post shares MA Allen’s passion for beautiful design and craftsmanship, so the project was a good fit.
The following is a bit of a post-project assessment and reflection — walking you through process and conception that went into the web design. We encourage you to visit the new MA Allen Interiors site and let us know your thoughts.
What was the design process/inspiration for the site?
Attention to detail in one’s craft. MA Allen Interiors does amazing work and we wanted to reflect that in the design and layout of the site by utilizing the beautiful photography and clean lines.
Challenges with web design?
The challenges were getting the design to be brand consistent on all platforms (mobile, tablet and computer). We wanted the experience to be simple and clean like the MA brand. There were many little things we needed to accomplish in the design/coding to reflect that across the platforms.
How were those challenges met?
Trial and error. That sounds simple, but that’s how things get done. We knew what we wanted, it just took some time to actually “make it work.”
How is web design different than video production?
I guess you could argue that they’re extremely different, but in fact, they are very similar. It’s all about communicating a message. Much like video, you have a very short amount of time to get your message across before someone will lose interest. It’s the same with web design. If the site you’re creating doesn’t interest the user quickly, then you’ve lost them. If you want people to stay on your site then you need a more interesting and informative site.
The post Beyond Video: Three Post Tackles Web Design appeared first on Three Post Journal.