On May 22nd, the Research Triangle Park, in conjunction with TIMA, TriAMA and AIGA, hosted RTP 180°: “Marketing in the Triangle”, a new event series at the RTP HQ that was designed to celebrate the collaboration between the Triangle’s universities, companies and communities.
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It came as a great honor and surprise when Three Post was asked to come speak at this ambitious event. Even more humbling than the invitation, the write-up given to Three Post on the events landing page was a lot to live up to.
“What happens when top talent from the region’s best agencies go rogue and make their own state-of-the-art startup studio? Come and find out.”
Three Post’s Creative Director Michael Fortson drew the short straw — and it was his job to be the face of Three Post for the night. We thought it’d be interesting to fire a few questions at Fortson and see how things went from his point-of-view.
What were your first thoughts when Three Post was asked to speak at RTP 180?
What? Someone wants to hear what we have to say? Then I was actually honored that they thought about us. I was also very excited at the opportunity to be amongst some of the most influential marketing people in the Triangle.
What were some of the ideas that were batted around when brainstorming for your presentation?
Once we agreed to speak at the event we instantly started to think of interesting ways we could present our content. The most obvious was to showcase a video. Since we are a video company we thought there was no better way to get our message across and showcase our own work.
We started to concept on a particular idea that involved many different locations, actors, props, etc….so it was totally unrealistic to produce in our timeframe. But that brainstorming session gave us many ideas moving forward.
Can you walk us through the process of developing your presentation?
The process was really simple. This was our first time speaking to a group like this, and being as new and small as we are, we knew part of our presentation needed to partly educate the audience on who we are. So we started with a demo reel video of some of our most recent work.
Once we had told the audience about Three Post, we moved into why we think video marketing is so crucial. We wanted everyone to understand that video is a necessary component to a complete marketing strategy — but that video alone isn’t the answer. Simply creating a video and throwing up on YouTube is far too passive. You have to develop and manage channels that will increase the chances of that video’s success.
What was the overarching theme of Three Post’s presentation at RTP 180?
Simply put, people read less and watch more. Get your message and brand identity out in a 30 second video instead of page after page of text .
What do you hope those in attendance were able to take away from your presentation?
I hope people took away that Three Post is a new company in the Triangle that has an incredible desire to make great videos!
We’re different from traditional agencies and production companies. With art, design, motion and film merging, the idea of an agency simply going to a production house to “execute” isn’t going to cut it. The creators at Three Post understand this concept.
If you could do it again, would you? And if so, what would you do differently?
Absolutely! We had a great time and met a ton of new people. We would have created a longer video and talked less!
Watch the full HD version of Three Post’s 2013 Promo Reel.
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